Games / Chameleon

Chameleon

Adapt to Sell

Whatever you sell, you sell to a human being. Chameleon is a set of three board games that train sales professionals to read what drives each customer and adapt their message in real time. Get certified and run it with your teams or your clients.

See the three games Get certified 0 board games in the set 0 persuasion strategies, against the clock 0 participants covered by the kits 0 certification languages, English and Romanian

When to choose Chameleon

Your teams need to adapt in real time during sales and negotiations: read the situation fast and adjust to changing client needs.
You want long-term partnerships built on trust, collaboration and value for both sides.
You want your people to influence decisions by positioning offers around the customer's business and human priorities.

Five needs behind every purchase

Every buying decision is shaped by five fundamental needs. Each one answers to its own power words.

S Safety
- stability
- small steps
- clear process
- proofs
- numbers
- predictability
P Prestige
- challenge
- appreciation
- reputation
- visibility
- unique
- the first one
A Autonomy
- you know best
- own decision
- independence
- choose
- alternatives
R Relatedness
- help
- cooperation
- together
- partnership
- understanding
- anytime
C Correctness
- fairness
- criteria
- rules
- objective calculations
- reciprocity

The three games

Game 1

The Colours

Players pair up and compete to recognise the "colour" of their customer's need. They learn what to say, and what to avoid, to press the customer's hot buttons positively.

The customer says:

"I need to understand the process in as much detail as possible."

Which need is behind it?

S Safety P Prestige A Autonomy R Relatedness C Correctness 1 Game 2

The Time Trials

In teams, players explore 13 powerful persuasion strategies. Against the clock, they turn them into key words and phrases that answer the sales challenges they meet every day.

3 advantages, 1 disadvantage R C "Our proposal offers you three great advantages. Indeed, there is also one condition."
The alternatives A "The good news is that you have at least two alternatives to choose from."
Social pressure P R "Other organisations in your sector have already started."
Honesty R C "You're right, it's not an ideal situation. Let's talk honestly about each side's limits."

2 Game 3

The Maze

Players navigate a maze of customer reactions. They read what lies behind emotional reactions and objections, choose the right strategy and turn rejection into connection. The game is collaborative: the team builds the best answer together.

The customer objects:

"If you haven't tested it before, I don't want you to experiment on us."

Which strategy turns it around?

Ace Up the Sleeve The Small Step Alternatives 3

What participants gain

Fast reading of each customer's real needs
Power words and persuasion strategies they can use in their next meeting
A confident way to handle objections

Get certified in Chameleon

Run it your way: the workshop flexes from half a day to 1.5 days.

A 2-day virtual certification workshop, instructor-led, in English or Romanian
3 complete game kits for up to 24 participants
Downloadable materials for participants: take-aways, tips and tricks
A final certification assignment
A 2-hour 1:1 coaching session with one of our master trainers, to prepare or debrief your first delivery

Pricing on request.

Talk to us about Chameleon

Questions

What is Chameleon?

A set of three board games that train sales teams to recognise the five fundamental needs behind every purchase, use the right power words and persuasion strategies, and handle objections.

How is Chameleon different from SPARC?

Both work with the same five fundamental needs. Chameleon is about sales conversations with customers. SPARC is about influencing colleagues and stakeholders inside the organisation.

Who should get certified?

Sales trainers, internal trainers and L&D specialists who run sales and negotiation programmes, as well as training companies and freelance trainers looking to broaden their portfolio with a proven, engaging method.

How many participants can play?

The certification includes 3 game kits for up to 24 participants.

In what language is the certification delivered?

English or Romanian.

The other five sets

Communication

Ready to bring Chameleon to your sales teams?

Tell us about your sales programme. We'll send you the certification details for Chameleon.

Talk to us